AI Policies Take Center Stage in Event Marketing: How Brands and Agencies Are Adapting to New Standards

Howie Cockrill of The Opus Group Advises Event Marketer On Preparing for “GDPR 2.0”
May 21, 2024

Agencies are already tackling AI policies around fair use and transparency, with brands adding clauses to contracts. And much like the adoption of data privacy practices, AI amendments are coming down the pike for events—in fact, a major global tech brand recently disclosed to The Opus Group it is now including them in RFPs and agreements with suppliers.

Howie Cockrill, General Counsel and EVP of Group Operations for The Opus Group, sat down with Event Marketer to discuss how he and his teams manage different AI policies for each client.

Cockrill says he expects clients to have AI policies in place and seek agency frameworks within the next six months. Preparing your agency’s AI “north star” is critical to ensuring everyone is on the same page ahead of time and to avoid sticky issues with agreements.

Read the full article to learn about the impact of AI policies and how agencies, clients, and the experiential industry as a whole should prepare for “GDPR 2.0.”