Bold Moves, Bigger Impact: Kim Kopetz Talks Event Portfolio Strategy with ELX
The Opus Group President and CEO shares how to decide which events to keep, rethink or retire.
Bold Moves, Bigger Impact: Kim Kopetz Talks Event Portfolio Strategy with ELX
The Opus Group President and CEO shares how to decide which events to keep, rethink or retire.
The Outlier: Redefining Connection
Four big opportunities fueling the future of events.
The Outlier: Redefining Connection
Four big opportunities fueling the future of events.
Everything is Beta
What happens when perfection is no longer the highest point of value?
Everything is Beta
What happens when perfection is no longer the highest point of value?
The Future of Work Is Rewriting Employee Experiences
How internal events help teams understand what’s changing, contribute to what comes next, and see a place for themselves in it.
The Future of Work Is Rewriting Employee Experiences
How internal events help teams understand what’s changing, contribute to what comes next, and see a place for themselves in it.
In a World Built for Skipping, Design the Unskippable
Verve's experiential playbook for 2026.
In a World Built for Skipping, Design the Unskippable
Verve's experiential playbook for 2026.
Global Experiential Marketing: What We Learned Across 13 Countries
Most people think global experiential work is about scale. But scale is easy.
Global Experiential Marketing: What We Learned Across 13 Countries
Most people think global experiential work is about scale. But scale is easy.
The New Appetite: What’s Trending in Food & Beverage?
From GLP-1 adoption and little treat culture to supermarketmaxxing and emerging flavor profiles, these trends are setting new expectations for experiential catering.
The New Appetite: What’s Trending in Food & Beverage?
From GLP-1 adoption and little treat culture to supermarketmaxxing and emerging flavor profiles, these trends are setting new expectations for experiential catering.
The Reassertion of the Experience Economy
Insights on shifting from a social-first to an experience-first mindset.
The Reassertion of the Experience Economy
Insights on shifting from a social-first to an experience-first mindset.
What Immersive Actually Means
When immersion is done well, it doesn't announce itself.
What Immersive Actually Means
When immersion is done well, it doesn't announce itself.
The Future of B2B Sponsorship Is CxO Value
How to go beyond traditional activations and hospitality to deliver on what executives actually care about.
The Future of B2B Sponsorship Is CxO Value
How to go beyond traditional activations and hospitality to deliver on what executives actually care about.
Finding Inspiration in a World Designed to Distract You
A field guide for reclaiming your creativity.
Finding Inspiration in a World Designed to Distract You
A field guide for reclaiming your creativity.
It’s Time for a Showmanship Revival
What today’s audiences are asking for and how to meet the moment.
It’s Time for a Showmanship Revival
What today’s audiences are asking for and how to meet the moment.
The Rise (and Reality) of Regional Developer Events
Industry trends and strategic shifts for global portfolios.
The Rise (and Reality) of Regional Developer Events
Industry trends and strategic shifts for global portfolios.
The Future of Keynote Design Is Here
12 emerging trends transforming B2B stages into experiences attendees actually want to attend.
The Future of Keynote Design Is Here
12 emerging trends transforming B2B stages into experiences attendees actually want to attend.
The Future Is Being Prompted: MAS x The Art of the (AI) Ask
...or how we taught robots to build furniture and roast our marketing ideas
The Future Is Being Prompted: MAS x The Art of the (AI) Ask
...or how we taught robots to build furniture and roast our marketing ideas
Opus Agency Leads Executive Conversation on Global Event Strategy at EMS 2025
17 insights on scaling events internationally during economic uncertainty.
Opus Agency Leads Executive Conversation on Global Event Strategy at EMS 2025
17 insights on scaling events internationally during economic uncertainty.
Shaping the Future of Events
Exploring 2025 Priorities with Visa, IMB, HPE, and AssetMark
Shaping the Future of Events
Exploring 2025 Priorities with Visa, IMB, HPE, and AssetMark
Rebalancing with Experiences
In 2025, brands should not only look for moments to inspire and connect us, but help us get that essential balance back into our everyday.
Rebalancing with Experiences
In 2025, brands should not only look for moments to inspire and connect us, but help us get that essential balance back into our everyday.
A Multi-Generational Look at Women’s Leadership Journeys
MAS’ Caroline Cole, account manager and member of Gen-Z, shares hopes for industry’s future.
A Multi-Generational Look at Women’s Leadership Journeys
MAS’ Caroline Cole, account manager and member of Gen-Z, shares hopes for industry’s future.
The Wellness Inclusion that Meeting Pros Want to See
Kim Kopetz, COO of The Opus Group, shares ideas for improving the attendee experience with MPI.
The Wellness Inclusion that Meeting Pros Want to See
Kim Kopetz, COO of The Opus Group, shares ideas for improving the attendee experience with MPI.
Agency Roundtable: Executive Perspectives
MAS joins Event Marketer and leading agency executives to discuss 2024 opportunities.
Agency Roundtable: Executive Perspectives
MAS joins Event Marketer and leading agency executives to discuss 2024 opportunities.
The authenticity paradox: how to navigate brand strategy without getting lost
Alexandra Aviv of agency Mas has identified a paradox at the heart of brand strategy: keen to be authentic, brands turn agile and follow the market wherever it leads – and risk their true authenticity in the process.
The authenticity paradox: how to navigate brand strategy without getting lost
Alexandra Aviv of agency Mas has identified a paradox at the heart of brand strategy: keen to be authentic, brands turn agile and follow the market wherever it leads – and risk their true authenticity in the process.
What happened to creative risk-taking? Here’s how to battle experiential sameness
If there’s one silver lining from the pandemic, says Mas’s Arianna Lebed, it’s that in spurred creativity. Here, she outlines how experiential marketers can recapture that momentum.
What happened to creative risk-taking? Here’s how to battle experiential sameness
If there’s one silver lining from the pandemic, says Mas’s Arianna Lebed, it’s that in spurred creativity. Here, she outlines how experiential marketers can recapture that momentum.
SKO Report 2023
The annual report that redefines the SKO—is back.
SKO Report 2023
The annual report that redefines the SKO—is back.
4 Ways to Develop Creative in a Remote-first Environment
Remote work has its detractors and its advocates. Regardless, for many, it’s here to stay. Here, Rob Blasko of experience agency MAS shares how to keep it creative.
4 Ways to Develop Creative in a Remote-first Environment
Remote work has its detractors and its advocates. Regardless, for many, it’s here to stay. Here, Rob Blasko of experience agency MAS shares how to keep it creative.
