Where a climate powerhouse, a Zillenial finance expert, the Tube Girl, and seven others are bringing the heat as it cools down.
Where a card game creator, a culture-conscious dietician, a ‘super secret bestie’, and seven others are taking the world by storm.
Where a timeless fashionista, a true climate queen, a musically-gifted gamer, and seven others are standing out this fall.
Alexandra Aviv of agency Mas has identified a paradox at the heart of brand strategy: keen to be authentic, brands turn agile and follow the market wherever it leads – and risk their true authenticity in the process.
© 2023 The Opus Group