Experiences That Matter.
Impact That Lasts.

Our Commitment to Sustainability

Every event is an opportunity to create a lasting positive impact. 

The Opus Group is a network of three ISO 20121-certified agencies—Opus Agency, MAS, and Verve—on a shared mission toward sustainable event management.

We integrate sustainability into every aspect of our work, from initial planning to final execution. Through collaboration with clients, partners, and teams, we reduce environmental impact, advance social equity, and operate with complete transparency. We’re committed to a more sustainable future for all—one event at a time. 

Our Sustainability Services

We integrate responsible practices across every stage of your event lifecycle.

  • Strategic Planning and Assessment
  • Sustainable Event Strategy Development
  • Comprehensive Event Impact Assessment
  • Zero Waste Goal Setting and Implementation
  • Venue Logistics and Management
  • Green Venue Sourcing and Evaluation
  • Eco-Transportation Planning
  • Carbon Offsets for Event Travel
  • Sustainable Production
  • Eco-Friendly Signage and Branding Solutions
  • Reusable Event Material and Fabrication
  • Low-Carbon Menu Design and Sourcing
  • Food Waste Reduction and Donation Programs
  • Tracking and Reporting
  • Post-Event Carbon Footprint Calculation
  • Portfolio Carbon Footprint Reduction Plan
  • Post-Event Impact Reports and Case Studies

Our Standards

Certifications and Commitments

  • ISO 20121 Certified for Sustainable Events across The Opus Group agency network
  • Net Zero Carbon Events Pledge signatory, committed to a net-zero target by 2050
  • Amazon Climate Pledge participant, accelerated net-zero target by 2040
  • Science-based emissions targets: 50% reduction in Scope 1+2 emissions, 30% reduction in Scope 3 emissions by 2030

Strategic Pillars

Our sustainability framework is built on five core internal policies.

Through our events, we advance 10 of the 17 UN Sustainable Development Goals, focusing on health, education, equality, climate action, and responsible consumption. 

Partnership and Innovation

Sustainability requires collective action. We collaborate with industry leaders, including Copia Connect, Greener by Default, and isla, to drive innovation across the events ecosystem. As the first event agency network to implement Salesforce’s Net Zero Cloud technology, we’re pioneering data-driven sustainability solutions.

All suppliers in our network commit to our sustainability standards.

Leadership in Action

Our sustainability efforts are a top-down priority, reinforced by a visible commitment from our leadership.

“The experiential marketing and events industry has a unique opportunity to transform what has been a notoriously wasteful sector into one that actively minimizes harm and maximizes positive impact. With strong partnerships, bold leadership, and radical accountability, it’s possible.”
Kim Kopetz
President and CEO,
The Opus Group
Ready to Make Your Events More Sustainable?

Let’s chat.