Members of the Event Leaders Exchange (ELX) are invited to join Jenna Perrine, Senior Strategy Director at Opus Agency, and Michael Pring, Global Client & Development Director at Verve—two agencies within The Opus Group—for a virtual session:

The Experience Paradox: Scale versus Soul

September 22 | 11 a.m. – 12 p.m. ET

Event leaders face a growing tension: As event portfolios continue to grow, event leaders are under increasing pressure to deliver experiences that are both operationally consistent and deeply personal. Audiences expect relevance, connection, and authenticity, while businesses demand scalability, efficiency, and measurable value. So how do you achieve both? This 60-minute session brings together perspectives across agency, technology, and experience design to address this challenge.

Alongside Ashleigh Cook and Geoff Bullens from RainFocus, and moderator Chloe Richardson from ELX, Jenna and Michael will explore how organizations use behavioral data, personalization, and smarter event design to create meaningful experiences without sacrificing scale.

The group will unpack:

• How technology strengthens human connection.
• What great event design looks like at scale.
• How to maintain personalization and create fandom as your event grows.

Attendees will leave with practical ideas for using data strategically and delivering personalization while maintaining consistency across global programs.

Members can register for the session here.

ELX is an invitation-only community for Global Heads of Events from the world's largest corporations, including Dell, Google, Microsoft, Red Hat, and others. Interested in becoming a member? Learn more.