Members of the Event Leaders Exchange (ELX) are invited to join Aaron Levinthal, CXO at MAS, and Nigel Ruffell, EVP of Asia Pacific at Opus Agency, two agencies within The Opus Group, for a virtual session: 

Navigating APAC as a Global Business Event Hub

June 17 | 4:00 - 5:00 pm ET

As the Asia-Pacific region continues to surge ahead as a global hub for business events, event leaders are increasingly called upon to navigate its complex, diverse markets. This session offers a high-level overview of key destinations—Japan, Singapore, Thailand, Indonesia, Australia, and India—highlighting the strategic opportunities each presents within the evolving APAC landscape.

We’ll dive into critical considerations for successful execution, including:

• Cultural intelligence
• Business etiquette
• Language and communication barriers
• Infrastructure variability
• Cost structures 

The session also provides a comparative lens on how event planning in Asia differs from U.S. practices, equipping you with the insights needed to adapt your strategies and lead with confidence across borders.

Ideal for those overseeing regional programs or expanding global portfolios, this session delivers practical knowledge and actionable takeaways to help you future-proof your APAC event approach.

Members can register for the session here.

ELX is an invitation-only community for Global Heads of Events from the world's largest corporations, including Dell, Google, Microsoft, Red Hat, and others. Interested in becoming a member? Learn more.