Our industry declared the pandemic a long-awaited opportunity to reimage events and brand experiences. But what really happened? Through the challenges of the reopening world and the joy of reunions, our industry mostly picked up its 2019 playbooks and returned to its comfort zone. While we aren’t yet seeing the realization of innovation in a big way (yet), there are promising signs of a new era emerging.
She shared that the two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience.
Read the full article in Smart Meetings to discover what’s on the horizon for 2024.