The Opus Group proudly announces that all three agencies within our agency network—Opus Agency, MAS, and Verve—have been named to Event Marketer's 2025 It List.
This triple recognition validates The Opus Group's comprehensive approach to experiential marketing. Our portfolio spans every geographic market, industry vertical, and experiential discipline—from AI-powered B2B conferences to immersive gaming experiences to purpose-driven cultural activations.
Opus Agency continues its remarkable 16-year streak on the It List through strategic innovation and global expansion. With existing operations across North America and London, Opus Agency established new hubs in Sydney and Singapore following a recent acquisition.
- Specializing: Global Event Programs, User Conferences, B2B Events
- Serving: Atlassian, Confluent, Microsoft, Salesforce
MAS is recognized for its global operations in North America, London, South Korea, Australia, and, soon, Riyadh. Event Marketer praises the agency's innovation at the G-STAR gaming exhibition, where they transformed Qiddiya's booth into "Outpost Omega," an immersive AR combat experience with custom haptic weaponry.
- Specializing: User Conferences, Pop-up/Retail Events, Festivals
- Serving: Anthropic, Downy, Intel, Qiddiya, Sierra AI
Verve is leading the industry’s EMEA market, with locations in Dublin, London, and Amsterdam. Event Marketer notes their B-crop certification, BITEMARK creative studio, and NestWorks community initiative.
- Specializing: Sponsorship Activations, Global Event Programs, Entertainment Activations
- Serving: Coca-Cola, Guinness, LinkedIn, Smirnoff, TikTok
Each agency brings distinct expertise while contributing to our unified global capability. Together, we deliver award-winning experiences across every vertical and specialization in experiential marketing.
