MAS Announces Leadership Promotions

Global Experience Agency Elevates Seasoned Leaders Melissa Mahon and Aaron Levinthal to Chief Officer Roles
May 23, 2024

Brooklyn, N.Y. – May 23, 2024 – Award-winning experience powerhouse MAS (part of The Opus Group) announces the well-deserved promotions of Melissa Mahon and Aaron Levinthal to Chief Operating Officer and Chief Experiential Officer, respectively.

"Melissa and Aaron are the backbone of MAS," says Mia Choi, President, and Founder. "Their combined leadership has been instrumental in crafting captivating experiences for our clients and fostering a team of audacious creatives and technologists. These promotions solidify their contributions and signal an exciting new chapter of growth and innovation for MAS."

A leader at MAS for over seven years, most recently as EVP, Business and Operations, Mahon brings a wealth of experience in live event production, finance, operations, and sustainability. Leveraging her expertise honed at prestigious institutions like Carnegie Hall, CBS, and Broadway, she is known for developing deep client relationships that provide insight and drive results. 

Levinthal has spent over 30 years in the industry leading events such as 100,000+-person festivals in NYC, State Galas at The White House, and large-scale events all over the world. He brought that experience with him and spent a decade at MAS, culminating as EVP of Production. He possesses a deep understanding of creative and production complexities, the importance of key partners and team building, and a knack for pushing boundaries.

"Melissa and Aaron's leadership has demonstrably built a foundation for growth for MAS," says Kim Kopetz, President and CEO of The Opus Group. "Their unwavering talent and resilience, as well as their ability to cultivate these qualities within their teams, are a driving force behind MAS's global reputation for creativity, innovation, and positive disruption."

This strategic move empowers MAS and its clients to achieve unparalleled success. Under Mahon and Levinthal’s continued leadership, the agency will remain at the forefront of ideation, execution excellence, and crafting emotionally resonant experiences for the world's leading brands.

Media Contact
Abby Stevenson
Marketing Manager

About MAS

MAS is a bespoke experience agency of audacious creatives and technologists, working from ideation to execution to evoke emotion through bold moments—big or small, physical or digital. Established in 2007, MAS is renowned for its creativity, agility, and innovative virtual and IRL events. They conceive, design, and execute extraordinary solutions to meet the challenges of today's modern brands. MAS supports marquee clients, including Google, YouTube, Southwest Airlines, Zendesk, and Qiddiya. Feel something more at