Verve, an award-winning live agency and certified B Corp within The Opus Group network, has appointed Michael Pring as its new Global Client & Development Director.
In this newly created leadership role, Michael Pring will help drive Verve’s next phase of international growth and strengthen client partnerships across its expanding footprint in Europe, the US, and APAC. He will work closely with Verve’s teams in London, Dublin, Amsterdam, Singapore, and beyond.
Michael brings over 25 years of agency leadership experience, including over a decade at AMV BBDO in London, where he held senior positions such as Chief Marketing Officer, Deputy Chairman, and Chief Operating Officer. Throughout his career, he has led global relationships with Diageo-Guinness, PepsiCo Beverages, and other iconic brands, building campaigns and experiences that delivered lasting impact.
“Michael brings an exceptional track record in client leadership, growth, and creative excellence, along with deep relationships and experience at the highest level,” said Ronan Traynor, Founder & CEO of Verve. “He shares our belief in the power of live experiences to drive real business impact, and is ideally placed to help lead our next phase of international growth. As we scale with ambition and purpose, his perspective and partnership will be invaluable.”
Michael added, “I’m really impressed with the business Ronan has built over the years, and with the talent, energy, and culture of the agency. I’m looking forward to getting stuck in and playing a part in what comes next.”
